LinkedIn is well know for having some of the most useful data for it’s advertisers to use, their ability to identify industry, company size and target business decision makers are just a few of the targeting options.
One advantage Facebook, Twitter and others have had up until now is the ability to track conversions of a campaign and to ultimately workout your effective return on investment. This could be by measuring use of a contact form, your shopping cart or just the number of interactions across your site.
The official LinkedIn blog post highlights the detail of this change that are now available to advertisers using the platform.
The process is incredibly simple to implement and anyone using conversion tracking will already understand the process. To start you enter your top level domain this enables you to track conversions on any part of your site, including subdomains.
As soon as the options above have been created it’s then down to defining what your conversion metrics are and naming them accordingly to show up on both the LinkedIn reporting as well as you’re own analytics such as Google Analytics.
If you’re interesting in running a LinkedIn campaign get in touch to find out how we can help you to start converting customers.