Direct, one-to-one guidance from someone who has lived digital innovation inside a national newsroom — from hands-on design and development through to practical AI, high-level strategy and commercialisation.
Ten areas where 27 years at The Telegraph — from innovation, AI and build teams through to strategy and commercialisation — directly informs how I advise small businesses today. Expand any one to see what it means for you.
A career spent inside one of Britain's best-known news brands — from early digital experiments through to today's multi-platform publishing operation.
You are not getting theory from a slide deck. This is front-line experience from an organisation that had to innovate digitally to survive — and the lessons translate directly to how sole traders and small businesses should think about their own digital presence.
Pioneering new formats, tools and workflows inside a fast-moving newsroom where the product had to keep pace with audience behaviour.
Innovation is not about chasing trends — it is about choosing the right experiments for your stage. That judgement comes from having seen what scales, what fails and what actually moves the needle inside a high-pressure digital business.
Clear advice on where AI saves time on the website, content, ads and operations — and where it is a distraction you should ignore.
AI only earns its keep when it is tied to a real job: drafting, coding, reporting or answering customers. You leave knowing which tools help a small business, which licences to skip, and how to keep a human in charge of the result.
Hands-on involvement with how editorial, product and engineering teams design, build and ship digital experiences — not just the strategy documents around them.
When you understand how design and development actually work, recommendations become practical. You get advice that teams can implement, not abstract direction that stalls at the briefing stage.
Working across editorial, commercial, marketing and technology teams to align priorities, resolve friction and get complex digital projects over the line.
Most digital problems are organisational, not technical. Experience bridging departments means I can help you structure projects so design, content, sales and delivery pull in the same direction.
Aligning technology choices, content, audience and revenue goals into a coherent plan — with a clear view of what matters now versus what can wait.
Strategy only works when it respects your constraints. The goal is a roadmap you can actually follow: focused priorities, realistic sequencing and decisions that support growth rather than scatter effort.
Turning digital products, subscriptions, advertising and partnerships into sustainable revenue — with an insider's view of how a major publisher monetises its audience.
A beautiful site that does not convert is an expense, not an asset. Commercialisation thinking ensures your digital investment connects to enquiries, sales and long-term customer value.
Building digital systems — CMS workflows, content models and integrations — that scale as your business grows instead of needing a rebuild every year.
Platform decisions made early save money later. The right architecture lets you add pages, products and channels without starting from scratch each time.
Evaluating platforms, plugins, hosting and integrations based on fit and total cost — not vendor sales pitches or agency upsells.
The wrong tool choice can lock you in for years. Independent advice helps you invest in technology that matches how your business actually works and what your team can maintain.
Direct, confidential conversations focused on your priorities — translating complex digital decisions into plain language and clear next steps.
Consultancy should reduce noise, not add to it. You leave each session knowing what to do first, what to defer and why — without wading through a generic framework that was not built for your business.
One-to-one guidance shaped by 27 years at The Telegraph, including practical AI. Scope and fee follow the decision you need — not a menu of retainers.
Straight answers on design, development, search, AI and commercial direction — sized to the problem, not a package name.
What 27 years at The Telegraph means for a small business, including practical AI, and how sessions are scoped.
One-to-one guidance on digital strategy, design and development decisions, practical AI, commercialisation, platforms and vendors. Ten areas sit on the page — from Telegraph-honed innovation and AI through to honest toolchain advice — and sessions are scoped to the decision you need, not a generic framework.
You get a person who has lived digital product, advertising operations and strategy inside The Telegraph for 27 years — not a slide deck from a junior consultant. Recommendations are practical, sized to a small business, and independent of vendor upsells.
Quoted after a free consultation. Scope and fee follow the brief — a single decision, a roadmap, or ongoing sessions alongside a build. There is no menu of retainers you have to pick from before we know the problem.
Front-line experience in a newsroom that had to innovate digitally to survive: design and development exposure, practical AI, cross-functional delivery, high-level strategy and how a major publisher commercialises its audience. Those lessons translate to how a sole trader should think about a site, ads, AI tools and revenue — without national-media overhead.
Yes. Many clients want a decision first, then a build. Others already have a site and need direction on search, ads or platforms. Consultancy is available on its own or with website, SEO or paid marketing work.
Tell us what you do. We will come back with a clear, cost-effective plan — no waffle.
Share a few details and we will get back to you.
