Digital Consultancy shaped by 27 years at The Telegraph
Direct, one-to-one guidance from someone who has lived digital innovation inside a national newsroom — from hands-on design and development through to high-level strategy and commercialisation.
Consultancy grounded in real newsroom digital experience
Nine areas where 27 years at The Telegraph — from innovation and build teams through to strategy and commercialisation — directly informs how I advise small businesses today. Expand any one to see what it means for you.
27 years inside The Telegraph
A career spent inside one of Britain's best-known news brands — from early digital experiments through to today's multi-platform publishing operation.
You are not getting theory from a slide deck. This is front-line experience from an organisation that had to innovate digitally to survive — and the lessons translate directly to how sole traders and small businesses should think about their own digital presence.
Digital innovation
Pioneering new formats, tools and workflows inside a fast-moving newsroom where the product had to keep pace with audience behaviour.
Innovation is not about chasing trends — it is about choosing the right experiments for your stage. That judgement comes from having seen what scales, what fails and what actually moves the needle inside a high-pressure digital business.
Design & development exposure
Hands-on involvement with how editorial, product and engineering teams design, build and ship digital experiences — not just the strategy documents around them.
When you understand how design and development actually work, recommendations become practical. You get advice that teams can implement, not abstract direction that stalls at the briefing stage.
Cross-functional collaboration
Working across editorial, commercial, marketing and technology teams to align priorities, resolve friction and get complex digital projects over the line.
Most digital problems are organisational, not technical. Experience bridging departments means I can help you structure projects so design, content, sales and delivery pull in the same direction.
High-level digital strategy
Aligning technology choices, content, audience and revenue goals into a coherent plan — with a clear view of what matters now versus what can wait.
Strategy only works when it respects your constraints. The goal is a roadmap you can actually follow: focused priorities, realistic sequencing and decisions that support growth rather than scatter effort.
Commercialisation
Turning digital products, subscriptions, advertising and partnerships into sustainable revenue — with an insider's view of how a major publisher monetises its audience.
A beautiful site that does not convert is an expense, not an asset. Commercialisation thinking ensures your digital investment connects to enquiries, sales and long-term customer value.
Product & platform thinking
Building digital systems — CMS workflows, content models and integrations — that scale as your business grows instead of needing a rebuild every year.
Platform decisions made early save money later. The right architecture lets you add pages, products and channels without starting from scratch each time.
Honest vendor & toolchain advice
Evaluating platforms, plugins, hosting and integrations based on fit and total cost — not vendor sales pitches or agency upsells.
The wrong tool choice can lock you in for years. Independent advice helps you invest in technology that matches how your business actually works and what your team can maintain.
One-to-one strategic guidance
Direct, confidential conversations focused on your priorities — translating complex digital decisions into plain language and clear next steps.
Consultancy should reduce noise, not add to it. You leave each session knowing what to do first, what to defer and why — without wading through a generic framework that was not built for your business.
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