1
Audit & opportunity
We review your site, offers and any existing ads so spend goes toward demand that can convert — not vanity reach.
Google and Meta Paid Ads
Paid campaigns that find the right people — and prove what worked.
Strategic Google Ads and Meta Ads (Facebook & Instagram) for sole traders and small businesses: clear targeting, landing pages that convert, and reporting you can actually act on.
How we work
A clear process from brief to performance
Four focused stages keep paid media accountable — with transparency at every step so you always know where spend is going and why.
2
Strategy & structure
Account architecture, audiences and creative formats are planned around your goals — enquiries, bookings or sales.
3
Launch & learn
Campaigns go live with conversion tracking in place, then early data shapes bids, creative and landing page focus.
4
Optimise & report
Ongoing testing, budget shifts and clear attribution so you know what drove results — and what to scale next.
Transparent packages
Choose the level of paid marketing support you need
Three clear packages — from a one-off launch to ongoing management and full landing-page builds. Commit annually to Maintain and monitor and the Setup and launch fee is waived.
Setup and launch
£550
one-off
Account setup and campaign launch across two ad platforms — ready to start driving traffic.
- Includes two ad platforms (Google Ads & Meta Ads)
- Campaign structure & tracking setup
- Initial audience and keyword research
- Creative & copy for launch
- Conversion tracking foundations
- Go-live and handover
Maintain and monitor
£150
per month
Ongoing management so spend stays efficient — with regular insight and creative refreshes.
- Bi-weekly insights
- Budget management
- Bi-weekly consultation
- Insight reports based on analytical data
- Ongoing creative refreshes
- Annual commitment: no Setup and launch fee
Fully multi-landing page build and optimisation
£500
per month
Everything in Maintain and monitor, plus new landing pages and ongoing optimisation alongside media buying.
- Includes all of Maintain and monitor
- New landing page builds
- Ongoing key landing page optimisation
- Ad spend and media buying support
- Lookalike, retargeting and format strategy
- Reporting and attribution across platforms
Google Ads and Meta Ads — answered
Setup from £550, monthly management, landing pages, and how you see what spend produced.
How much does it cost to set up Google Ads and Meta Ads?
Setup and launch is £550 one-off and covers two platforms — Google Ads and Meta Ads (Facebook and Instagram) — including campaign structure, tracking, audience and keyword research, launch creative, conversion foundations and handover.
What does the £150 per month Maintain package include?
Ongoing management so spend stays efficient: bi-weekly insights and consultation, budget management, insight reports from the data, and creative refreshes. Commit annually and the £550 setup fee is waived.
When would I choose the £500 per month full-service package?
When you need new landing pages and ongoing page optimisation as well as media buying. It includes everything in Maintain, plus lookalike and retargeting strategy and reporting across platforms.
Is ad spend included in those fees?
No. The packages are for setup and management. Media spend sits in your Google and Meta accounts so you can see exactly what went out and what came back.
Will I know what the ads actually produced?
Yes. Conversion tracking is in place before launch, then reporting and attribution connect spend to enquiries, bookings or sales — not vanity reach. That is the point of the process: audit, structure, launch, then optimise with numbers you can act on.
Do I need a website before running ads?
You need a page that can convert. If the current site leaks traffic, we fix landing pages as part of the full-service package — or we start with the website. Paid media on a weak page burns budget.
Need a website that earns its keep?
Tell us what you do. We will come back with a clear, cost-effective plan — no waffle.
Share a few details and we will get back to you.