A structured SEO and GEO audit of how your site is built, found and understood — with clear actions to improve rankings, local discovery and presence in AI-led search.
Eleven focused SEO and GEO checks — from technical structure and Search Console to local SEO and generative engine optimisation. Expand any one to see why it matters for rankings and AI-generated answers.
We review headings, URL patterns and content hierarchy so search engines and AI systems can understand what each page is about.
Search crawlers and AI answer engines both rely on a clear hierarchy to work out which page answers which question. When structure is muddled, relevance is split across several pages so none of them rank well — and generative engines struggle to quote you with confidence.
Core Web Vitals, asset weight and server response are checked so slow pages are not holding back rankings or conversions.
Speed is a confirmed Google ranking signal and one of the biggest drivers of people leaving before the page loads. AI crawlers work to limited time budgets too, so a slow site means fewer pages fetched and less of your content represented in generated answers.
Navigation paths and in-content links are mapped to strengthen priority pages and distribute authority across your site.
Internal links tell search engines which pages you consider most important and give crawlers a route to reach them. For GEO, well-connected supporting content lets AI systems assemble a full picture of your expertise instead of judging one isolated page.
We compare your current coverage with what customers actually search for — highlighting opportunities you are missing today.
You cannot rank for a question you have never answered. Mapping the gap shows which terms and prompts competitors are capturing instead of you, and that is usually where the fastest realistic gains in traffic and AI citations sit.
XML sitemaps, indexing signals and crawl paths are validated so important pages are discoverable and stale URLs are not wasting crawl budget.
A page that cannot be discovered cannot rank or be cited, however good it is. Clean sitemaps and crawl paths get your best content indexed quickly and stop obsolete URLs diluting how engines understand the site.
Google Search Console is connected, verified and reviewed for coverage issues, queries and the technical signals Google already sees.
Search Console is the only first-party view of how Google actually sees your site. Indexing errors, penalties and real query data all surface here, so without it every optimisation decision is guesswork.
Where you already rank — and where competitors appear instead — so effort goes to terms with real commercial value.
Knowing your current positions separates what needs defending from what needs chasing. Terms sitting just outside page one, and prompts where a competitor gets cited instead of you, typically deliver the quickest return on effort.
Practical recommendations for new or revised pages, aligned to search intent and the questions your audience asks online.
Search engines and AI models both reward genuine depth on a subject. A plan built around the questions people actually ask makes your site the most complete answer available, which is what earns rankings and gets you quoted in AI responses.
Google Business Profile, NAP consistency and local landing signals are checked so nearby customers can find and trust your business.
For a service business most high-intent searches are local. Consistent business details, reviews and location signals decide whether you appear in the map pack — and whether an AI assistant recommends you when someone asks for help nearby.
A realistic plan for earning relevant links and citations that support authority without risky shortcuts.
Links and mentions remain the strongest external signal of trust. AI systems lean on those same authority signals when choosing which sources to quote, so relevant coverage lifts both traditional rankings and visibility inside generated answers.
You receive a clear handover call where findings, priorities and next steps are explained in plain language — not buried in a PDF.
An audit only creates value once it is acted on. Talking the findings through makes the priorities obvious, avoids wasted effort on low-impact fixes, and means you know exactly which changes to make first and what result to expect.
Audits and follow-on optimisation depend on the site, the competition and the opportunity. We price after a free consultation — not a one-size list.
A structured audit of how the site is built, found and understood — with clear actions for rankings, local search and AI answers.
Eleven checks, a one-to-one walkthrough, and pricing after we have seen the site.
SEO is how you rank in Google. GEO — generative engine optimisation — is how AI answer engines understand and cite your business. The audit covers both: structure, speed, internal links, keywords, sitemaps, Search Console, local search, content and authority signals that help you show up in rankings and in generated answers.
Eleven focused checks: onsite structure, page speed, internal linking, keyword gaps, sitemaps, Search Console, current rankings, content planning, local search and Google Business Profile, a realistic link-building plan, and a full one-to-one walkthrough of the data and actions — not a 40-page PDF you never read.
They are quoted after a free consultation. The work depends on the site in front of us, the competition and the opportunity — so a one-size price list would be guesswork.
A conversation. Findings, priorities and next steps are explained in plain language so you know which changes to make first and what result to expect. An audit only creates value once it is acted on.
Yes. Local search setup is one of the eleven checks: Google Business Profile, NAP consistency and location signals, so nearby customers can find and trust the business — and so an AI assistant can recommend you when someone asks for help nearby.
Not always. If the current site can be crawled, we start with the audit. If the site is slow, unclear or impossible to maintain, the website is the better first move — search work on a weak site wastes money.
Tell us what you do. We will come back with a clear, cost-effective plan — no waffle.
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