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Holiday Shoppers Have Already Started Looking, and They're Asking AI Where to Buy
Nearly 1 in 5 holiday shoppers started before August, and AI now shapes where they buy. Here is how small businesses get ready before Black Friday.
The GLC Blog
GEO articles
Generative engine optimisation (GEO): how Google updates, AI shopping agents and AI assistants change the way customers find your business.
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Google's August 2026 Spam Update Hit Rankings Harder Than Usual: Here's What It Means for Your Website
Google's August 2026 spam update knocked more top-10 sites off page one than normal. Here's what happened and what small business owners should check.
Latest article
AI Shopping Agents Just Got Real — Is Your Website Ready?
Anthropic just released blueprints for AI shopping agents. Here’s what it actually means for small business websites — and how to get ready.
Latest article
Google’s August 2026 Core Update Is Rolling Out — Here’s What Actually Matters
Google’s August 2026 core update is rolling out. Here’s what’s actually moving, what to check in Search Console, and what not to touch yet.
Latest article
Claude’s AI Watermark: Why It Matters If You Have Outsourced Your Content
Anthropic is watermarking Claude’s output worldwide. Google still allows useful AI-assisted pages — but unmeasured AI-only publishing, and false alarms from grammar checkers, are about to get more expensive.
Latest article
Google Search Console: Getting Started and the Metrics That Matter (2026)
How to set up Google Search Console properly, which reports to use first, and the SEO and GEO metrics UK businesses should actually measure.