The GLC Blog
Generative engine optimisation (GEO): how Google updates, AI shopping agents and AI assistants change the way customers find your business.
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OpenAI says ChatGPT now handles roughly a fifth as many searches as Google. But Google still sends around 70 times more visitors to websites. Here is what that gap means for where a small business should focus.
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On 30 October 2026 Google, OpenAI and Microsoft said they will honour one shared robots.txt rule that lets websites opt out of AI training. Nothing changes today, but the choice you make could affect how often AI assistants recommend your business.
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YouGov's new research shows planned AI use among likely UK Black Friday shoppers has jumped from 19% to 34%, and spotting a genuine discount is their biggest worry. Here is how to make your prices and product pages easy to trust before 27 November.
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Google updated its spam guidance on 26 October 2026 so tools that publish shared pages, generated content or web apps should keep those pages out of search by default. Here is what that means if you use AI share links, builders or guest tools on your site.
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YouTube's AI search, Ask YouTube, now answers questions with clips that start from the most relevant moment of a video. It is US only for now. Here is what UK businesses should change in their videos before it arrives.
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Google has launched a small business hub inside Gemini that can manage your Business Profile, remember your brand style and turn receipts into charts. Here is what it does, who can use it in the UK, and why your website now matters even more.
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Meta's updated business terms take effect on 30 October 2026 and let it crawl the website behind any Facebook Page, Instagram business profile or ad account. After a backlash Meta removed the word "train", but the crawling permission stays. Here is what that means for a small business and the robots.txt choices worth making this week.
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ChatGPT can now fill in contact and booking forms for your customers, while big names such as Amazon and Delta are blocking AI agents. Here is what that means for your website and how to avoid turning customers away by accident.
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Asking AI to find a local business has gone mainstream in a single year, but most people still double-check the answer before they get in touch. Here is how to make sure your business passes that check.
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Google's AI Overviews and AI Mode now show more links to websites, and a new test puts official pages at the top of the answer. Here is how to make sure Google picks yours.
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Search Console now shows when your pages appear in Google AI Overviews and AI Mode. Here is how to read the report without overreacting.
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Apple's rebuilt Siri now answers questions from its own web index. Here is what a small business should check so the assistant can find them.
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Nearly 1 in 5 holiday shoppers started before August, and AI now shapes where they buy. Here is how small businesses get ready before Black Friday.
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Google's August 2026 spam update knocked more top-10 sites off page one than normal. Here's what happened and what small business owners should check.
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Anthropic just released blueprints for AI shopping agents. Here’s what it actually means for small business websites — and how to get ready.
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Google’s August 2026 core update is rolling out. Here’s what’s actually moving, what to check in Search Console, and what not to touch yet.
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Anthropic is watermarking Claude’s output worldwide. Google still allows useful AI-assisted pages — but unmeasured AI-only publishing, and false alarms from grammar checkers, are about to get more expensive.
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How to set up Google Search Console properly, which reports to use first, and the SEO and GEO metrics UK businesses should actually measure.